Soon come the thoughts of the doom: perhaps I’m just not cut out for this. It doesn’t come as natural to me as it comes to others. Or: it’s our product, I know it…
And perhaps unspoken, but present: is my business going to fail?
Stop right there!
It happens to the best of us, you know. Instead of despairing, pour yourself a cup of your favourite brew, and take the time to read through these common sales mistakes. And make this time count: put a check next to each mistake you’re guilty of. Then, take action to fix your sales process and go out and sell like a pro.