Whether you own a business large or small, a brick and mortar store or an online store, tablets can give you a competitive edge in closing a sale. People are creatures of habit and are driven by a mixture of both rational and irrational impulses, most of which are unconscious. If you can understand what drives and motivates consumers, you can actually use it to close more sales. Using tablets can help you take advantage of some of the key principles of human nature. Here are 5 ways that using tablets can increase your chances of making a sale.

Faster service

People are impatient, they do not like to wait. In one sense, this is totally understandable since time is money. This literally means that the more time it takes to make a purchase, the more the item is costing them. Just remember, every minute you keep a customer waiting causes the price of the item they wish to purchase to climb. If the price of the item climbs past their desire for it, you lose a sale. If you have a brick and mortar store, you often can’t keep all of your inventory out on the floor. Sending a salesperson into the back to look for inventory takes time. If it takes too much time, the customer is just as likely to walk out the door as wait. With a tablet, however, your salespeople can check inventory when they are standing right there with the customer.

Faster checkout times

There is possibly no greater frustration for consumers than long lines at the checkout counter. In the digital age, people are less agitated about long lines because most of them have cell phones to keep them occupied, but just seeing a long line will immediately cause them to at least subconsciously and in some cases even consciously weigh their desire for the item. In many cases, consumers may start off getting in line, but if the line moves too slowly or there is a holdup, they will simply leave their purchase and move on. With tablets, you can not only do away with the checkout line entirely, but you can significantly increase the number of people capable of finalizing a sale.

Immediate purchasing

When you own a brick and mortar store, you can’t keep everything in stock that customers want. Yes, they can go home and order many things online, but again, people are impulse shoppers. The longer the time it takes between when they decide they want a thing to when they are able to buy a thing, the less likely they are to buy it. Tablets also provide order management solutions for both online and brick and mortar stores. When employees have a tablet in a brick and mortar store, customers can order items right there on the spot instead of waiting until they get home. Tablets may be particularly useful for online businesses, however, because they give you the ability to make a sale wherever you are and to complete strangers. Say you have a magnet on your car advertising your direct market business. Someone sees your marketing and actually has something in mind they want to purchase but hasn’t gotten around to it on their own. Instead of giving them your card and sending them home to procrastinate some more, you can whip out your tablet and make a sale right there on the spot.

Whether you own a brick and mortar store or online business, tablets significantly decrease the time it takes a consumer to make a purchase. The less time it takes them, the more likely they are to buy. Always remember that you are asking people to spend their hard-earned money on your product and there is massive competition for those dollars. The last thing you want to do is make it difficult for them to spend their money on your product. Tablets make purchasing far simpler and less time-consuming, which in the end can only help you rack up more sales.

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Finn Pierson
Finn Pierson is a freelance writer and entrepreneur who specializes in business technology. He is drawn to the technological world because of its quickly paced and constantly changing environment. He believes embracing technology is essential to capturing success in any business and strives to inspire and encourage top technological practices in business leaders across the globe. He's a fan of podcasts, bokeh and smooth jazz. His time is mostly spent learning the piano and watching his Golden Retriever Julian chase a stick.