It used to be that if you didn’t have a brick-and-mortar store for your customers to go into, you didn’t really have much of a chance of doing business. Nowadays, with the advent of global giants like Amazon, that trend has shifted. More and more people buy online, which means a business’s website has essentially become its storefront.
Perhaps, you have such a business. If so, it’s likely that you’re looking for ways to improve your website so that you can, in turn, improve your business. If so, you’ll find that implementing the following three suggestions can improve your site greatly.
1. Security Measures
Before you do any of the other steps to improve your website, you need to make sure that it’s safe for your site’s visitors. Certain threats like viruses can be transmitted from your website, which means that if your site gets a virus, you run the risk of giving that virus to one of your site’s visitors.
You can take a couple of measures to prevent that. First, you’ll want to find a good antivirus program and make sure it’s up to date. If you’re not sure which to choose, ask your company’s IT professional or the help desk at your computer store.
Additionally, You want to make sure specifically that you have web application firewall. The firewall will protect your computer from zero-day exploits, which are unknown vulnerabilities in your firmware, software, or hardware. Stopping these types of threats in their tracks prevents you from passing viruses and other threats on to your customers.
2. Increase Your Google Ranking
If you’re an online vendor, improving your website’s ranking on Google has a direct impact on your bottom line. The higher your website ranks on Google, Yahoo, and Bing, the more customers will find you, especially if your website comes up on the first page of those search engines during a search. Fortunately, there are a couple of ways to improve your site’s ranking on Google.
First, you want to make sure that you create and publish content that is relevant to your audience and to your site’s mission. For example, if you’re a nutrition consultant specializing in vegan diets, one way you can publish relevant content is to publish vegan recipes or articles on how to transition to a vegan diet. Publish this information often in the form of blogs and videos. By doing this, you’ll attract the attention of the search engines because you’re constantly adding new information to your site, which the search engines will catalog.
Finally, make sure that your site is linkable. Not only do you want to link to other articles and blog posts on your site, you want to link to authority sites in your niche. This keeps readers on your pages and helps the search engines to again determine that your site is an authority site. The more you can establish that you’re an authority in your niche, the higher your site will rank.
3. Social Media Engagement
Social media done right can be broadcast channel for your content. If you write original content and share it on social media, it acts much like the bait you put on your fishing line. People who are interested in your content will find you and read your stuff. They’ll also share it.
When you’re on sites like Twitter, that rely on hashtags, also makes sure that you post relevant hashtags with your content to help people find you as they search. Additionally, you want to encourage people to share your post by offering an incentive to do so. For example, you can encourage them to like a post on Facebook, which in turn, opens up more content that they’d be interested in.
Improving your website can help you better connect with your customers, which will increase the amount of money you make. Some improvements will help your website be more secure for your site’s visitors, while others will help potential customers to find you. Implementing these changes together will cause a synergistic effect that will help you quickly see improvement in your bottom line.