It might be a digital world out there, but that doesn’t mean that offline marketing belongs in the history books. In fact, offline marketing is still very much alive and kicking, and for the experienced business leader who knows how to utilize it to its fullest potential, it can be game-changing. Traditional marketing methods might not have the global influence that digital marketing has, but what they lack in reach they make up for with their personal touch and a unique approach to every demographic.
The fact of the matter is that investing solely in offline marketing won’t build the traction and awareness that your brand deserves, however, using traditional media to complement your online efforts might just take your marketing game to the next level. Here are the most effective offline marketing strategies that will help you achieve just that.
Turn to traditional media outlets
Television and radio are still popular forms of mass entertainment, and they are still very much in use on a daily basis around the world. Whether your potential and existing customers are relaxing at home or driving to and from work, they are likely to have one or the other turned on – as background noise if nothing else.
What modern marketers fail to realize is that background noise tends to stick. When crafted with precision and a distinct dose of creativity, a TV ad or a radio jingle can make a long-lasting impression on the consumer, and even incentivize them to check you out online. The beautiful thing about television and radio is that you can choose to advertise any aspect of your business.
Not a few years ago, marketers were trying to squeeze as much information about a product in a small ad space, bombarding consumers with information they didn’t ask for and product features they don’t care about. Nowadays, however, the emphasis has shifted from the product or service, to the brand. Use TV and radio advertisements to boost your online traffic, your social media following, and your standing in the SERPs by advertising your brand identity and the values that shape it.
Organizing conferences and networking events
Networking makes the business world go ‘round. It always has and it always will, simply due to the fact that business will always be an inherently personal matter. Try to depersonalize it, and you will become yet another mediocre company without a soul, devoid of substance. When this happens, nobody will want to do business with you. To prevent such a scenario, focus on organizing events in your local community.
These can be professional networking events and B2B conferences, or they can be brand-consumer meetups where you will meet and greet members of your demographic at your exhibition stands and showcase your product or service in real-life scenarios. Whether you’re networking with other industry professionals or with potential customers, the fact of the matter is that a live event can do wonders for your online reputation.
Conduct educational workshops
Knowledge drives the sales process, and it gives the consumer valuable practical experience that they can use to establish a trustworthy relationship with your brand. Educating your potential and existing clientele every chance you get is therefore one of the pillars of successful marketing, and it can help you skyrocket your online brand as a result.
While there is such a thing as a webinar or an online workshop, there is simply no substituting a hands-on approach, especially when you’re trying to push a physical product into the market. The modern customer has become wary and apprehensive due to years of constant bombardment from other brands and their tales of the unexcelled benefits of their own products.
You can empower them to make the right decision if you simply shift your focus from the theoretical to the practical applications of your products or services. Seal the deal by giving clients a live demo of your service in your office, or give your customers an opportunity to try out your products in person. Weave your online presentation into the workshop and you will seamlessly improve your standing in the online world as well.
Don’t forget about branded merchandise
Lastly, giving branded merchandise to customers and clients is a time-tested marketing tactic that never fails to deliver. From hats and T-shirts, to bobble-head pens and notebooks, the possibilities are endless when it comes to designing branded merchandise that moves and inspires people to become your loyal brand followers in the online and offline worlds.
If nothing else, at least you will have positioned your brad somewhere in their minds until the moment when they actually need your services. When that moment comes, people will immediately think of you. Use branded merch to disseminate your brand and its URL across the offline realm, and watch as you digital presence soars as a result.
Offline marketing is still alive and kicking, and in fact, we could very well be witnessing its rebirth. With these offline marketing strategies in hand, you can easily complement your digital marketing efforts and propel your brand forward as a whole.