How did your bank account look when you woke up this morning?
Had your balance increased at all since you went to bed?
If you are like 99.99% of the population, the answer is probably a resounding “No!”
But what if you could change that?
What if I could teach you a simple and proven method to make income while you sleep?
That would be pretty cool right?
And it can be your reality if you learn how to leverage your email list by writing emails that convert.
Sound like something you might be interested in?
I thought so.
So without further ado, here are the steps that you need to take to write emails that convert.
1. Divide your list into categories
One of the first steps to ensuring that your emails convert is to ensure that they are getting sent to the right people.
This is especially pertinent if you have a company or blog that covers several different topics.
For example, if you run a personal growth company for men that covers dating, fitness, business, and spirituality, you need to segment your list into different categories.
You will have people on your list who joined for the entrepreneurship articles but are already married and don’t care about the dating articles.
Likewise, you will have successful entrepreneurs who want to improve their romantic life and couldn’t care less about your business content.
Dividing your list based on interests is key to ensuring that your emails get opened and the right promotions are sent to the right people.
The best way to segment your list is to create several different lead magnets specifically targeted at each category.
So using the example above, this would mean creating a different lead magnet for fitness, for dating, business, and spirituality.
If you can do this, your open rate will be significantly higher, you will retain subscribers for longer, and you will be able to target customers with products they care about.
2. Personalize emails
This step is pretty easy to do and very self explanatory.
It should always be your goal to make sure that your audience feels special.
Personalizing your emails will help accomplish this goal.
What’s even better is that almost 70% of businesses do not personalize their emails.
This means that you will stand out even more whenever you go the extra step.
So how do you go about personalizing emails?
The first step is to make sure that you are using email software that collects the names of people on your list.
This will ensure that whenever someone on your list receives an email from you, it is addressed to them.
Next, make sure that when you send out emails, they come from you or someone else on your team.
Never send emails to clients with your company’s email address.
Whenever a subscriber receives an email from you, the “sent from” section of the email should look like this.
This is a simple step to take and will make the whole interaction feel much more authentic.
3. Keep a consistent message
Have you ever opened up an email that had a headline titled “Ways to Make Money Online”?
But then you started reading it and the author droned on about some unrelated personal story?
And then they even went as far as to try and sell you a product completely unrelated to the email subject line.
If you want to build customer trust and ensure the maximum number of conversions possible, you need to keep consistent messaging.
Whatever you mention in your headline, you must follow up on in the body of your email. It doesn’t matter whether you’re starting your first blog or you’re an expert copywriter.
Whatever you talk about in the body needs to be congruent with the links that you are redirecting your clients to.
The better you maintain this alignment in your email campaigns, the more trust you’ll build with your subscribers.
And the more they trust you, the more likely they’ll be to convert.
4. Be authentic
Ok, so you have already personalized your email for each recipient.
They are receiving emails addressed to them and congruent with their interests and demographic.
Now it’s time to flip the script and write emails that are personal – not just personalized.
Forget the generic, cookie cutter, garbage that is so prevalent in the modern marketing world.
Give your audience a peek behind the curtains so that they can see the real you.
Talk about personal struggles, weird experiences, family stories, or even embarrassing moment.
Then, tie it all back into the rest of your email and relate it back sales pitches to keep it congruent with the rest of your message.
This will build trust and rapport and make users much more likely to continue following you and become paying clients.
So there you have it!
Four simple but proven ways to improve the conversions of your email marketing.
Be sure that you don’t just read this article and forget it.
Take action on the information I have laid out for you.
If you do, the next time you send out an email campaign, you will be waking up to an extra few hundred (or thousand) dollars in your bank account.
So give it a go and let me know what your results are!
What is your favorite hack to improve email marketing conversion?