So you’re a business owner, right? Besides running your own biz are you also in charge of the accounting, finances, social media, email marketing, content creation, advertising, etc…?
Sounds like the life of a business owner! Being your own boss comes with freedom but it also comes with a lot of responsibility because everything begins and ends with you.
You are the #boss.
You’ve probably worked for other companies before starting your own business and soon found out that it’s just not the same.
When it’s your business, it’s your brand and your livelihood that’s at stake.
The good news is that it’s only up from here! Everything you take the time to learn now and implement in your business will bring value to you and those around you in the future. It all starts with taking action, building a foundation, and gaining experience.
So I wanted to take today to share some of the biggest mistakes I see business owners making and how you can avoid making these seemingly small but impactful mistakes.
#1: Not blogging (or putting out content in general)
The idea that blogging is just for bloggers and not business cant be farthest from the truth. As Gary Vaynerchuk says, your business is first and foremost a media company.
What does that mean exactly? Well the way you build a brand and therefore a business is through putting out content that your audience finds value in. You’re able to build both credibility and trust by doing this.
Blogging is always a good way to go because of the SEO benefits but if you just hate writing then there is always podcasts and YouTube videos.
The mediums are there; it’s now your choice of what you do with them.
I hate to use this phrase since its been used way too many times, but “content is king” and the medium you use matters also. The medium that you use whether its blogging on your site, podcasts, or youtube is the vehicle to get your message out.
It’s about how consistently you do it and what’s within those blogs that matter. Putting out a 300-word post once every other week isn’t doing you or your audience any favors.
Like with everything, consistency is what makes the difference.
This doesn’t mean you have to put out a 1,000 word blog post every day (if you can then that’s amazing!), but it does mean that you should commit to a posting schedule that is realistic to you.
I put out posts every Tuesday’s and Friday’s(on my business webiste) because this is what is realistic to me and I know I can do this without feeling overwhelmed.
Besides posting your content on your site you can also repurpose this content on Instagram, Facebook, Pinterest, LinkedIn, etc… Of course these are all different platforms and should be treated at such but you can still repurpose your blog content accordingly.
#2: Not Using Facebook Ads
Before I go more in depth with this I just want to say I have not yet used FB ads for my business, since I am in the beginning stages but this is something I am planning on jumping on.
I have run FB ads in the past for one of my clients and have seen it work for them, not to mention the countless podcasts and books that swear by FB ads.
Think about it though, how much of your personal information is on FB? From what high school you went to your favorite TV shows, Facebook is built for effective targeting.
Facebook’s organic reach is not as good as it used to be so we now have to pay for what used to be free but it is what its is and its still “cheap” for what you get.
It’s all about supply and demand, unless people suddenly drop off Facebook then using FB ads is going to continue to increase so might as well take advantage of it now.
Whether you sell a physical product or a service, FB is a great platform for getting in front of your ideal audience. Of course you have to know what you are doing so I’m not suggesting you start a FB ad campaign today and throw thousands of dollars at it, but I do want to get FB ads on your radar.
Take the time to learn how to run effective ads or hire someone that knows how to do it. Before you start your campaign don’t forget to figure out what’s your goal with it.
Is it getting more FB likes, building brand awareness, getting email subscribers, or selling products?
Keep in mind that you are popping up on peoples news feed (or side bars) and it may be the first time they even hear about you so trying to sell something right off the bat might not be the best approach (although not impossible).
You want to target your ideal client and let them know how you can help them. This brings me to the next point, which is email marketing….
#3: Not taking Email Marketing seriously
Email marketing has been around since the 1990’s but that doesn’t mean it’s become irrelevant it’s simply evolved. Open rates have declined since the beginning of email marketing but it’s still an effective way to communicate with your ideal clients and most importantly build a relationship with them.
Yup, you gotta build that relationship with them! Here’s another cheesy but true phrase for you, “People buy from people they like and trust”.
So how is someone supposed to get to know what you and your business is all about if your audience misses your posts on social media?
This is where email marketing becomes your best friend ! Like I said in my previous post.
At the end of the day, you don’t own your social media platforms or the algorithms that come along with them. What you do own is access to the emails your subscribers choose to give you, thanks to your perfectly crafted freebie opt in
There is so much more that goes into email marketing but I just want you to get you in a mindset of embracing how important it is for your business.
#4: DIY website
No, I’m not saying this just because I offer website design in my business.
Trust me, I get it. Starting a business is hard and you’re spending your own hard earned money on launching it. Most people start their business as a side thing while working a 9–5 to pay their bills so it’s a tricky position to be in.
If you can afford to invest in a designer then do it but if you cant then you cant and have to work with what you’ve got ( I developed “The Ultimate Guide To Website Success” to help you do just that).
But once you are in a position where you’re more established and can afford it then find a designer that understands your goals + your audience and can deliver a website that is not only beautiful but one that converts.
Your website is your online storefront and should be working hard for you.
It’s essentially like an employee that you pay once (to create it) and then it just keeps working for you for years to come.
Of course you will have to make changes to it as you grow but it should be created in a way that it communicates your brand story while taking your audience to the pages you want them to land on.
#5: Looking at Pinterest as a social media platform
Pinterest is known as the recipe and home décor heaven for most but its sooo much more than that.It’s a platform that is not as intuitive as FB and Instagram but it shouldn’t be overlooked.
In essence Pinterest is a search engine NOT a social media platform.
Think of it as a visual Google with keywords and all. Unlike FB and Instagram, your posts live for more than a couple of hours and the pinning aspects of the platform allow you to be found by so many people.
It’s not about how many followers you have but about the value in the content you post and how many re-pins it gets.
You can post images that send users straight to your website where they can read your full blog post or opt in for that freebie you promised. You can even post images that send users to your YouTube videos if that’s more of your thing!
I’ve seen stories of people getting hundreds of visits to their website just through Pinterest alone. To me that sounds crazy!
Oh, and the best part is that it’s free traffic!
You are not paying for any type of ads. Of course you need to learn how to use the right keyword and pin descriptions though.
I hope you found this post useful and it helps prevent you from making any of the mistakes so many entrepreneurs and business owners make. Let me know what you think and if you have any questions.
Are you looking to create a killer website? Then download the Ultimate Guide To Website Success that I put together through my digital marketing agency JNL Media Co. Even if you already have a website (say a DIY webite) this checklist is perfect for you too!