If you’re running a small business, you already know that your customers are the lifeblood of your organization. A steady stream of customers allows your small business to make money and grow. And even if you believe you already have enough customers, you should never stop looking for new ways to attract more people to your business. That’s why we compiled a list of 5 proven ways of attracting more customers to your business.
Start a contest
There’s no need to say that people enjoy winning. And it’s not only the prize but the thrill of beating everyone else what drives people to participate in any contest they can. Therefore, starting a contest for your small business makes a lot of sense. One of the best ways to start a contest nowadays is through social media. Ask your followers to like or share your post in return for a chance to win one of your products for free. This should help you increase your company’s exposure and attract more people to your business.
Do some volunteer work
Volunteering is another great way to draw more people to your business. Not only this, but you can actually help those in need while promoting your business. Volunteering is turning out to be a great way to attract customers because more and more people prefer buying from companies that give something back to society. What’s so great about volunteering is that it doesn’t require you to invest anything other than your time and effort. With the app called GoVolunteer, finding volunteering opportunities in Australia will be a real piece of cake.
Communicate with your customers
If you want your existing customers to come back and refer their friends and family to your business, you need to communicate with them as much as possible. Luckily, there are so many ways you can stay in touch with your customers. Social media platforms such as Facebook and Instagram are guaranteed to do the trick but you should try to reach your customers offline as well. The best way to do this is to buy a 1300 number for your business and start calling potential customers.
Everybody loves getting stuff for free and offering freebies is a great way to show people out there that your small business exists. More importantly, offering your products for free also gives you a chance to prove the value of your product and show consumers that they should invest in it. The reason why freebies work is that people you give away your products to have absolutely nothing to lose and they’ll be more than ready to recommend it to their friends and family if they end up liking it.
For years, entrepreneurs have been printing flyers and distributing them to potential customers. This is exactly the strategy you might want to apply, mostly because it doesn’t cost a lot but can still attract a large number of people to your business. Of course, you don’t need fancy flyers, especially during your company’s early days. If you have limited funds, all you need to do is make flyers in Microsoft Word and print as many of them as you can. In case you want your flyers to look better, you can always rely on free tools such as PicMonkey.com.
These 5 ways have proven to be extremely effective when it comes to attracting new customers and making more income. Just make sure you keep improving your product while working through them and you’ll have absolutely nothing to worry about.
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