With the rise of internet access and online shopping, maintaining a web storefront or presence becomes more important than ever for small businesses. If you’re new to maintaining a web presence and you’re curious how you can improve your website to help visitors become customers, check out these five quick tips.

1. Maintain the security of your website.

User data is a gold-mine for hackers and malicious actors who are looking to make a quick-buck. Business owners that maintain any database of their customer’s data online should make security their number one priority. One service that can help is Confluent. This service is designed to operate in real-time, so you can detect and respond to fraud in multiple forms. Fraud Detection with Confluent is adaptive to the attacker’s technique and is scalable, allowing you to unite data sources for protection.

2. Optimize your site for mobile.

Mobile websites used to be a joke in the industry, but more than 50% of web traffic is mobile-based. Your website should be optimized to perform well on these small screens so interacting with your website is not a chore. Mobile conversion rates tend to be abysmal compared to desktop shoppers, but that can often be explained by poor mobile optimization.

Plenty of shoppers to their research online and make their purchase once they’re at home on the laptop or desktop. Optimizing your site for mobile will capitalize on those shoppers who are ready to hit the buy button right now.

3. Understand your target audience.

Any content you create to promote your business in the form of blogs or other marketing messages should be well-thought out to resonate with your intended audience.

For example, Dollar Shave Club offers unique content that is tailored to their mostly-male subscriber base. Topics like “How much should I tip my Barber?” and “Everything You Need to Know About Doing Your Girlfriend’s Laundry” provide interesting and engaging content for men to read, followed by a sales pitch in every article for one of their products.

Creating engaging content like this is one of the best ways to promote your business and your products, but you first have to understand the audience.

4. Use high-quality images optimized for the web.

One of the biggest factors that can slow down a site’s performance is loading images. Having high-quality images on your website doesn’t mean you upload them straight from the DSLR camera; otherwise your site visitors are going to get irritated with your slower-than-turtle loading speeds.

Take the time to optimize any images that are uploaded to your site by using an image optimization tool for Windows or Mac. These tools will automatically remove any EXIF data that isn’t needed and will resize the image according to your quality specifications.

Speed is one of the most significant factors that can affect Google’s internal PageRank for your business’ website, so this is a huge factor in improving performance for both web and desktop users.

5. Make contact information easy to find.

It doesn’t matter if your business website is for a brick and mortar business or an online-only business, your direct contact information should be easy to find. One quick tip is to make sure your business’ phone number is on every single page of the website, rather than just the home page.

If a person stumbles upon a service or product that you offer and they have a question, make it easy to contact you directly without navigating away from the page. For online businesses, chat services like Tawk.to and others make it easy to talk to your customers in real-time as they browse your website.

If you take these suggestions to heart and apply all of them to your website, you will be receiving much more traffic and many more conversions in no time. As you make the user experience easier and more enjoyable, the users and customers will come. After all, if you build it, they will come.