While being a business in the digital era means you have all the tools you need to reach your audience, it also means that your brand is constantly battling to be seen and heard. Without a proper digital marketing strategy, all you’re doing is adding to the noise. At Agency Entourage, we take a holistic approach to your business’ digital efforts by developing a strategy around these six pillars of truly successful digital marketing.
1. Analytics and Data-Driven Strategies
When you create a marketing strategy that isn’t based on data, it will quickly get off track and won’t be very effective. However, Agency Entourage collects all of the qualitative and quantitative data and analytics that reveals what’s needed to know most about your brand. Through that, we uncover a digital marketing strategy that is custom-tailored to your needs.
2. Blog Writing
In today’s world, your audience is looking to connect with a brand that acts as an industry authority, and one of the best ways to do that through your website is with consistent blog writing. Having this steady stream of shareable content not only builds rapport with your audience, but also improves the quality of your website. Our team of high-quality writers and SEO experts know your field and how to connect with your audience.
3. Email Marketing
Keeping your brand at the top of mind of your customers is extremely important, and email marketing is an efficient, cost-effective way to do just that! Now if only it were as easy as just sending emails out to each of your customers. For the most effective email marketing campaign, Agency Entourage creates campaign strategies that are based on analytics to ensure that you’re serving up the content your followers deserve.
4. Search Engine Optimization
Search Engine Optimization or SEO may sound a little daunting. However, another way to think of it is Show Everything Organically. You can throw all the money you want at various advertisements, but when it comes to your website, few things can beat out proper SEO. We use top-notch SEO tools to discover the terms that your audience is searching for to thrust your brand into the spotlight.
5. Social Media Marketing
In our increasingly social world, having an active social media presence has become vital for brands to stay relevant. As an interactive marketing agency, Agency Entourage can help you reach your audience at a more personal, one-on-one level to create lasting relationships and to make your brand the topic of conversation.
6. Paid Media
While blog writing and search engine optimization can do wonders for your website’s exposure, search engines and social media platforms still give priority to the brands that also pay to be seen. Even though digital real estate is significantly cheaper than traditional media space, you still have to be strategic in how you reach your audience. Our search engine marketing (SEM) and pay per click (PPC) experts perform an in-depth analysis to make sure that your target audience is seeing your brand’s message.