A majority (64 percent) of high-performing marketers send automated emails to their contacts at least once per week. And that’s how they generate the maximum number of leads.
The insight comes from the new 2016 State of Customer Journey Marketing Report.
Conducted by Cint.com, on behalf of San Francisco-based email marketing and marketing automation software company Autopilot, the study has revealed some more interesting insights.
A Look at Where Marketers are Investing In, and Succeeding With, Email Automation
Here’s are some key highlights:
- Seventy percent of marketers rank social media as their top performing channel outside of email.
- Eighty-one percent use data to personalize their marketing, and 54 percent say big data lets them deliver a better customer experience.
- Seventy-one percent of high-performing marketers have mapped their customer’s journey; 88 percent say it’s driving better customer acquisition, satisfaction and retention.
Why Email Automation Makes Sense for Your Business
A growing number of small businesses are using email automation to nurture leads, foster personalized communication and reach more customers.
It’s also worth noting that email marketing has shown a steady 7 percent year-on-year growth, highlighting its relevance for small business owners.
Luckily, there are some nimble email service providers such as Vero and Mailchimp that can give businesses everything they need to automate email marketing.
The 2016 State of Customer Journey Marketing Report was conducted in August 2016. U.S.-based marketing and advertising decision makers aged 25 and over were targeted in multiple industries.
Sixty-one percent of respondents who work in small to mid-sized businesses were interviewed for the study. [Small Business Trends]