Creative design is very crucial when it comes to marketing. Most potential customers do not usually have the time to look at the message you are conveying. Therefore, the use of poor design or ill-planned design can cost your business. But an appealing design can capture the attention of a prospective client and lead to a sale. Here are the basics of creative designing:

  1. Color

Color has a significant part in the design’s mood. Use of the red color dominantly can convey powerful emotions such as passion, love, and anger, while blue can give the design a peaceful, calm, and cool feeling. Color offers a series of flyers unity while emphasizing essential information and leading the eye through the design.

  1. Line

The line is usually available in all designs. It may include a 5px dotted line or a 1px solid border. All websites have lines, but they are erased from the layouts by the minimalistic style that has become popular among designers. The lines can be red, thin, dashed, black, long, straight, blue, short, or curved. Lines are used to focus the vision of the viewer into a particular direction or delimitate between the various design sections.

Additionally, a line’s style can manipulate the vision of the user regarding it. Through CSS a style can easily be defined to be dashed, solid, and dotted among others. Solid lines have a different effect as compared to the dotted lines since they are more composing than the latter. The minimalist design style uses either more curved lines or less solid ones. This is due to their ability to offer a fluid and dynamic look to a design, which is the style’s purpose. They reveal energy, maintain the interest of the user, and they are very powerful to the human vision when combined with illustration.

  1. Shape

Shapes can display mood, similar to the other design elements. Angular shapes such as triangles and squares tend to show masculinity, while curving and smooth shapes such as circles indicate femininity. Squares are more familiar to the human eye because of objects like a computer monitor, TV screen, or paper piece, making them trustworthy, stable, and secure. On the other hand, circles are appealing to the eye and are whole, unity-exuding, peaceful, and organic.

  1. Space

Space is frequently referred to as white space because it offers design some room to breathe and the eyes a resting place. If space is not used well or well-planned for, the design can feel claustrophobic and crowded. On the other hand, excessive space can make the design feel unfinished, like something is missing. After knowing the rules for this element, you can experiment by breaking them to cause a different emotional response.

  1. Texture

The texture is excellent and fun when it comes to testing with it as you give your designs realism. When effectively used, it can add visual interest while making the design unique. You cannot only apply textures on the computer, but you can also consider the materials utilized in the final printed pieces.

  1. Value

Through value, you can include unity in your designs. The element is typically neglected, but paying attention to it can offer you an excellent design. It creates a focal point as well as guide the eye of the viewer through the layout. The element brings together design parts to give them balance. You can use elements with the same high-intensity value to create a tone that is subdued, where low-intensity values can be foreboding and ominous. Using values on both spectrum extremes offers a dramatic effect.

  1. Purpose of the Design

A design’s purpose is to communicate. As you pass every stage of the process of design, consider how the elements are enhancing communication, the mood of the piece, and relate to the message or product to the user. Note that the elements apply to every part of the layout, including photos, composition, and typography.


These basic elements cannot be used individually in the design process, especially when using an inDesign alternative. They have to be used together, and they can help you create the ideal design for your project.