The marketing is the ever-changing strategy, which must be looked with deep thoughts. The proper analyzing of a website must be done in order to bring in more innovations and bring in more customers and achieve better profit.

As the marketing process is a constant changing field, there are various aspects of the marketing which become obsolete with times, and there are certain aspects and innovative ways which become a part of the marketing strategy with changing times.

What we work on today may be completely irrelevant few years from now and thus, in order to achieve success, one has to change marketing strategies with the changing times and must incorporate new and innovative techniques.

Here are 7 ideas to improve your marketing strategies with your website.

1. Online marketing is the future for business

With changing times and fast paced technology revolution, the Internet connectivity, spreading out with the lightening speed, the whole world is becoming a small place.

The process of reaching to the larger audience is no more a hefty task in the modern era of websites and many such associated features.

A website allows a business to reach the larger audience with the minimum effort and the best part of the whole story is that the process of this desired engagement to the larger audience can be achieved in minimum time.

Websites provide businesses time to devise a better plan in their marketing strategies with the carefully devised aspects which can be included for the greater target reach including Geo-location, browsing behaviors, heat mapping, and more.

The proper analysis and tracking of a website help people in understanding the needs and demands of the business and devise a better marketing strategy accordingly.

You can improve the sales effectiveness of your website by using some different techniques.

2. Repositioning of your opt-in offer

With the slight repositioning of an opt-in offer, you can achieve great results!

A common or best practice is to provide some incentive to collect email addresses.

Keep in mind that an opt-in offer is a great tool for gathering customer’s email address and building your email list for better marketing strategy further in future.

The opt-in offer appearance on a website can have a huge impact on the number of subscribers as well.

There are some options to put your opt-in form on website:

  • Sidebar
  • Header
  • Footer
  • Middle of content
  • Bottom of the content
  • Pop up
  • Welcome page

For example, check out the way Shopify placed the opt-in form:


3. Build a value to your customers

Make adjustments in a website for fruitful results is one of the strategies which a marketer can easily adopt. Provide value to the website of your business.

Offer your audience more value. Always believe that the more is the value your customers feel, the more likely they are going to recommend your brand to their close ones.

ALWAYS follow this rule:

The best way to connect with customers and grow your network is to give or to add value.

It provide you an opportunity to create a genuine relationship with your customers.

4. Clear and actionable calls to actions

Always remember: You can provide a clear call to action on everything which a user or visitor touch.

Are you offering a sign up option for the newsletter?

Inviting them to follow your social media page?

Downloading any important documents related to your business?

Or any purchase options available to the customers?

You can include each of them in your website and can better achieve your goals of the marketing.

To achieve your initial results, always research for the best practices and incorporate the most profitable ideas on your website and offer your audience a compelling reason to complete your call to action.

Don’t use terms like “click here”.

A CTA is an instruction that encourages action.

Use actionable, and clear language in your CTA. For example, “Shop now”, “Reserve Your Seat”, “Download The Guide Now”, etc.

See how Asana uses the word, “FREE” in CTA to make it more compelling.

5. Boost your website speed

Google has stated that “Page speed used as a ranking signal.”

If your website is slow to load, your prospective visitors will move on to your competitors’ website and you may have a risk of losing potential customers.

Improve your website page load time, which allows a user to load pages very quickly and remain connected and interested in your website.

MunchWeb found that:

75% of people wouldn’t return to a site that took longer than 4 seconds to load.


GTMetrix can help you to check your site’s speed:

6. Offer testimonials on website

Websites do have a very powerful option of highlighting your success stories with the help of testimonials.

Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers. (Pardot)

Do offer a testimonials page to enhance your credibility in the eyes of customers.

Offer them a reason to believe you and give them a chance to show a trust for you.

See how Agorapulse uses users testimonials on their website:

7. Use social sharing buttons

Make your content easily shareable by placing easily accessible share buttons.

“Studies show people are discouraged from sharing when it’s difficult to do so.”

BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.

Brian’s (Backlinko) take on social sharing,

“Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost.”