A veteran internet marketer would honestly tell you that the secret to milking as many proceeds as you can from the internet lies in how well you optimize your website for search engines. The chain is a simple one – you optimize your website, more traffic flows to it, more people get exposure to your brands and finally, you get impressive conversions from these proceeds. To realize maximum profits from your internet based business.
1. Start by giving your website a little bit more attention
Just like it is on the streets, every internet entrepreneur is fighting for visibility. Competition does not allow for tweaks and only the best websites get visitors in any given niche. Before you even start thinking about other strategies, check out the tweaks on your website and make corrections where necessary. It should be attractive to web visitors, have easy navigation methods and loads quickly so that visitors will enjoy browsing on it. In some cases, it might be necessary to hire a site audit service which will analyze your website’s structure and come up with suggestions.
2. Review your title tag and page description
Your title tag and page description are what SERPs (Search Engine Results Pages) display as a guide to visitors each time a search query is entered. Your title tag is what determines is a web user will click on the link that particular page. What you write as a title should promise a prospective customer that they are going to find whatever they need when they click on your link. Remember Google will lower your ranking if no one clicks on your link even if you manage to make it appear on the first page of the SERP.
3. Embark on natural link building
Search engines are getting smarter which makes it more difficult to cheat your way to a higher rank. To avoid frustrating incidences, embark on white hat link building methods. These include guest blogging where you earn quality links from high profile blogs, submission of articles to directories and social media integration. These days, algorithms have been developed to detect the efforts of anyone who tries to achieve a higher link by purchasing links. To avoid a ban by the search engines, let your link building process be gradual and calculated. Important too is to get your backlinks from different sources. Ottawa SEO agencies like DRC web design follow white hat process and work on real trust signals.
4. Localize your website content
Statistics show that 40% of web users use locality based search queries. For instance, a user who wants the services of a real estate agent in Florida will add Florida’s postal code at the end of his search query to get meaningful results. For more visibility, ensure that your content is optimized for people in a certain locality unless your enterprise is intended for the whole country or is worldwide.
5. Integration of social media sharing
Statistics show that most people spend their browsing time on social media websites and are now relying on them for information. To enable your visitors to share the content on your website, create buttons for this purpose and encourage them to do so by including a relevant statement. It is also important to update your content regularly if possible so that your visitors will have something to share.
6. Make your website mobile friendly
You might have noticed that more people now prefer browsing on mobile devices instead of using conventional PCs. It is now seen as a necessity for every internet marketer to optimize their website for mobile users if they wish to make lucrative proceeds. What is even more interesting is that major search engines rank website optimized for mobile viewing higher than those intended for desktops only. To gain an advantage on your competitors, consider building a mobile version of your website.
7. Promote your website using the guest blogging technique
Guest blogging helps you expose your website to several people and especially those with an interest in your niche. You just have to write interesting content and post it on high profile blogs which receive lots of traffic. Apart from channeling traffic to your website, you get quality backlinks which help with improving your ranking on major search engines like Yahoo, Bing, and Google.
Bottom line, SEO strategies change every day hence the need to keep abreast with the most recent developments. Ignorance gives your competitors a clear chance to keep ahead of you.