Want to know how Pinterest can help you grow your business? Read this Pinterest marketing guide to help you understand this social media platform.
While Facebook and Instagram get a lot of attention, very few marketers understand the true potential of Pinterest. It’s a social media platform where people discover new things and get inspired. From the latest couch designs to cocktail dresses, Pinterest has something to offer to audiences in various niches.
More than 250 million people browse Pinterest every month to look for new ideas. Pinterest also drives people to make purchases. In fact, 83% of weekly pinners admit to making a purchase based on pins they saw from brands. Pinterest is a goldmine for marketers who want to increase their sales and revenue.
To get the most out of Pinterest, you need a marketing strategy that works for the website’s algorithm. Here are some strategies that will help you stay on top of your Pinterest game in 2019.
1. Post Engaging Content
Recently, we’ve noticed that all of the major social media platforms give special emphasis to engagement. Their algorithms are no longer about chronology but rely more on audience engagement. Pinterest’s new Smart Feed algorithm also works in a similar fashion.
The algorithm focuses on showcasing the most engaging content to users. Instead of showing the newest posts at the top, the algorithm picks the best posts. To do so, it ranks Pins based on their quality.
One way of making sure the algorithm picks your posts is by making them engaging. If your post offers value to users and they repin it, the algorithm makes a note of it. As your post gets more impressions and engagement, it is more likely to be shown closer to the top of other users’ feeds.
So, you need to focus on generating unique content that is entertaining, relatable, and engaging. Good content is what will help you get more traction.
2. Post Regularly
Posting regularly on Pinterest can help you build a loyal follower base. You should strive to post at least once a day. If you can create more content, posting 5 times a day is ideal on Pinterest.
As a part of your posting schedule, also look for the best days to post on Pinterest. According to HubSpot, posts on Saturdays and Sundays get the most traction. In addition, the best time to post on Pinterest is 8 to 11 p.m., especially on Saturdays.
Whenever you post on Pinterest, make sure that you’ve included a call-to-action. HubSpot revealed that 80% of people who see your Pins during peak times won’t interact with them if they don’t have a call-to-action.
3. Optimize for SEO
I see a lot of people posting great content that never gets noticed. One of the most common mistakes they make is to use random Board names on Pinterest.
For instance, “Drooling” in reference to a picture of a brownie isn’t a great Board name. It may sound cute, but it doesn’t say much about the Board. The word “drooling” gives no context and likely isn’t searched for.
Just like Pins, Boards are searchable. While searching, people often use specific keywords on Pinterest. So, it is important to add keywords if you want your content to rank well. For a picture of a brownie, something like “brownie recipe” or “dessert recipe” would be more suitable.
Additionally, keywords are also important when you describe your Board. A simple way of finding relevant keywords is to use the search bar. First, search for broad topics related to your image. After that, you can check out the keyword suggestions Pinterest gives. That is the easiest way to find the right keywords for your Pins and Boards.
Your Pinterest content won’t be seen if it’s not optimized for SEO.
4. Use Hashtags
Hashtags are common on Instagram and Twitter, but on Pinterest, they are fairly new. They are a great way to discover content that is trending or content that belongs to a particular niche.
Unlike other search results, hashtags show results chronologically.
Image via Kate Scott
When inserting a hashtag in your description, be specific.
Another thing that you need to look for is the number of times a particular hashtag has been used. Those that have been used fewer than 100 times won’t get you many clicks.
It’s best to use hashtags that are in the 1,000 to 10,000 range. That way you can make sure more people will notice your post.
5. Create Multiple Pins for the Same Post
It can be a tough task to come up with new and engaging content consistently. But you can prolong the life of any post by creating multiple Pins for it. You can post them separately as two different Pins. By doing so, you can appeal to different audiences.
Image via Vanessa Akynes
In the above example, the same text content is presented in two different ways. One design could be more popular than the other.
Analyzing the popularity of each Pin and comparing them can help you improve your design strategy. Also, it can double your chances of getting a visit when someone searches for that content.
6. Get Ahead of Seasonal Trends
People use Pinterest before holidays and seasonal events to plan for the festivities. If Christmas is around the corner, posts about Christmas tree decorations and gifts tend to be popular. People often search Pinterest for new ideas on how to make their holidays special.
If you want better engagement and traffic, you need to carefully look at the timing of your seasonal posts. A good strategy is to start posting your seasonal content at least 30 to 45 days in advance. As you get closer to the event, you can expect more activity on your posts.
It is also a good idea to look at the most trending searches. Every year, Pinterest releases a list of the top 100 trends. The list can give you a sneak peek of what people are looking for.
So far, the trends in 2019 show that people on Pinterest want to prioritize quality time with family.
The top family-focused resolutions for 2019 are:
- Find more activities to do with my family
- Spend time with my kids
- Spend time with my friends
Based on these, some good ideas for Pins include family activities, parenting advice, amusement parks, and family destinations. Knowledge of these trends can help you improve your content, marketing campaigns, and products.
In 2018, FabFitFun, a beauty, wellness, and fitness company, used these trends to its advantage.
Image via FabFitFun
FabFitFun decided to feature items in its subscription box based on what was popular and trending on Pinterest.
It’s important to pay attention to trends on Pinterest.
7. Analyze Your Data
Analyzing your data on Pinterest can help you understand what works for you and what doesn’t. Pay attention to saved Pins, profile clicks, and audience demographics to get insights into your performance.
Which Pins are saved the most? Why did they become popular? Which Boards performed the best? These are some of the questions you should be asking.
Look at what’s performing well, and do more of it.
8. Consistency Is Essential
Pinterest is a highly visual platform that allows you to showcase the aesthetics of your brand to Pinners.
Create your Pins and profile so that your brand identity is consistent across all social media platforms. Use the same colors, logo, and font everywhere.
Also, make sure that you incorporate your logo into all of your Pins. That way, even without clicking on the link, consumers can identify your brand’s Pins.
Use Pinterest Marketing to Your Company’s Advantage
Pinterest can help you drive more traffic to your website and skyrocket your revenue.
Your Pinterest account comes with a ton of potential to help you grow your business. If you know how to use it right, you can reap great results.