Augmented Reality starts to shine
Meta is unveiling its latest AR device, which CEO Meron Gribetz says is taking the industry closer to realizing the long-held dream of layered a virtual world on top of the real one. Martin E. Klimek, USA TODAY
By / PDN
Imagine walking into the average home’s kitchen.
What do you see?
Cabinets. Coffee machine. Microwave. Dishwasher. Oven. On the refrigerator you might see Post-it notes, a child’s drawing, family vacation pictures and school report cards. On the walls could be photos and paintings.
In the world of augmented reality, you would see nothing on the refrigerator and nothing on the walls. Nothing, that is, until you point your smart phone at an object. In the cellphone screen, you would see digital images of notes, photos or drawings.
These images were “placed” in that location in the room by someone else for you to read, maybe edit, and leave for that person to find, read and edit. A to-do list could be placed on a blank wall in the house for you. You read it, check off the task and maybe add a task for someone else in the family to find and complete.
That is a very simple description of how augmented reality can be used in the home. Here are some additional examples of how augmented reality, or AR, can be applied in other areas of our lives.
- Marketing: AR could integrate print and video marketing. When a marketing promotional item is scanned, a video version of the promotional material appears that includes social media share buttons and additional information about that product or service.
- Architecture: A computer-created image would be placed on top of an existing building (to study the plans for a renovation) or empty piece of land to show the architect and developer how the building will look from all sides. Walk around the property with the device and you’ll see how the building fills the space.
- Cosmetics: Want to see how you will look in a certain color of make-up? Point the camera to your face and “apply” the color. Like the color? Press a button and it is ordered and mailed to you.
- Games: Pokemon Go was one of the hottest mobile games last year. Walk around town finding monsters in public areas.
- Education: AR complements curriculum. As the technology evolves, students could participate interactively by creating simulations of historical events. Details of places, people and events would be layered on top of the actual location for the students to explore.
- Weather reporting: We’ve all seen the computer image of a big storm rolling across our island or a location in the mainland.
- Emergency management/search and rescue: A lost hiker in the mountains is located by search aircraft photography that places the hiker’s exact location on a map that is immediately sent to the search party on the ground.
Rhys Yu is The Software Guy at iConnect. He has more than 10 years of computer programming experience in Guam and the Philippines.