Like many of you, I've seen a fundamental shift in business due to social media & digital marketing. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media & marketing experience helps B Squared Media answer these questions for companies seeking to formulate successful online strategies. Using tactics developed in my yearlong honors thesis study, my team and I help national and international B2B brands develop marketing strategies around content creation & curation, collaboration, and conversation. Simply put: Think Conversation, Not Campaign.