The world of ecommerce has given entrepreneurs a great way to launch a profitable business without dealing with standard overhead costs. But the key element to success is still the same – sales. Your business will live or die based on your ability to convince customers to buy your products. To help you improve the sales numbers for your ecommerce site, here are five important tips.
- Design an Intuitive Site
When it comes to your ecommerce website design, it’s important to not put too much emphasis on developing a site that’s aesthetically pleasing. Although that’s a good quality for a site to have, it’s far more crucial that your site is intuitive, which makes it easy for visitors to navigate.
If visitors have a hard time finding what they want on your site, they’ll likely become annoyed and leave. It’s best to provide clear headers and a search bar. Don’t be afraid to stick to a similar style as the major ecommerce sites. Consumers appreciate familiarity when shopping online.
- Use Cross-Sells and Upsells
Someone who is willing to buy one product from your business is often willing to buy more, but you need to give them a gentle push in the right direction. This is here cross-sells and upsells can help.
A cross-sell is when you recommend additional products that are related to the product a customer is looking at. For example, if the customer was on the product page for a laptop, your site could mention that they may also be interested in a printer or a laptop case. An upsell is an upgrade. Using that laptop example, your site could list a model with more RAM.
Both of these techniques are ways to increase the average transaction amount on your ecommerce site.
- Make Sure You’re Mobile-Friendly
Plenty of people own smartphones and tablets, and the number of consumers who shop on their mobile devices is growing each year. You can’t just set up your site for desktop users and call it a day, because you’d be ignoring a huge group of potential customers.
When you develop your site, make sure that you optimize it for mobile devices, as well. If you need to create a mobile site that has a different format than your desktop site, that’s fine. What’s important is that your site is just as good on a smartphone as it is on a computer.
- Implement A/B Testing
It’s amazing what a difference even a small change to your site can make in terms of sales. Perhaps you change the color of the Buy Now button from blue to red, and your sales increase by 3 percent. The only way you can know for sure which changes are working is to use A/B testing.
With A/B testing, you adjust one element on your site and show both the original version and the new version to separate sets of visitors. This allows you to measure the version that gets better results.
- Emphasize Product Benefits
One of the simplest and most effective ways to sell more products is to change how you describe your products on their pages. Many business owners make the mistake of focusing on the specs of a product. What customers really want to know, though, is how a product will benefit them.
On a product page, the most prominent descriptors should cover how the product will improve the customer’s life. Telling a customer about the sound range on a pair of headphones won’t get them excited unless they already understand headphones. Telling them about how the sound quality will make them hear their favorite songs in a whole new light will provide a more visceral reaction.
It’s rare to make one adjustment and cause a huge spike in your sales numbers. Instead, focus on small improvements, with each one taking your numbers up a notch.