There’s no doubt that videos engage viewers at a much deeper level than plain text, but how can you be sure that you’re optimizing ROI for your site’s videos? In this webinar, Ezra Fishman (Director of Marketing at Wistia) and...
  As 2014 comes to a close, it’s time to reflect on the best content about content. But before we get to the list, here are a few fun facts about the most socially shared content marketing articles of 2014. ...
Have you been frustrated with your social media interaction recently? Even if you’ve had the cleverest posts, you can’t seem to generate the social chatter that you deserve. You are discouraged due to the fact that your Facebook posts are...
Intel clearly sees big potential in the smart eyewear market. In addition to putting its processors in Google Glass and teaming up with Luxottica to create high-tech glasses, it has now invested major cash in internet-connected eyewear-maker Vuzix. According...
So yes, 2014 was a big year for cloud. Now it’s time for some predictions for the year ahead. Based on gut instinct, here are my picks. 1: Cloud consolidation will continue There are those who say that end-user thirst for cloud will...
Editor’s Note: Christopher O. Hernæs is Vice President of Strategy, Innovation and Analysis of SpareBank 1 Group, Norway’s second largest financialinstitution. He was previously a partner at Core Group, where he worked with strategy development and innovation for Technology, Media, Telecom...
As we lay 2014 to rest, we’re topping our hats to some of the social media crazes that came along with it. Messaging. Anonymity. Ephemerality. Yo (whatever that was). At the same time, we’re stepping into a whole new year,...
Investing in marketing technology is essential, but how do you know if it's paying off? Columnist Erik Bratt offers some advice. During a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing...
Marketers today don't suffer from a lack of data -- instead, they're overwhelmed. Columnist Chuck Sharp advises how to tame the information beast. Using data to make better decisions is a no-brainer. In theory, technology can help you get the...
What's in store for mobile in 2015? Columnist Aaron Strout asked industry veterans for their thoughts.   - By Marketingland.com. It seems like we’ve been hearing that “this is the year of mobile” since the late 1990s. And yet, every year, it...



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