So you’re a business owner, right? Besides running your own biz are you also in charge of the accounting, finances, social media, email marketing, content creation, advertising, etc…? Sounds like the life of a business owner! Being your own boss...
Being in the startup position is fun at first, but it soon becomes a drag if no customers or sales are coming through and your dwindling budget isn't paving the way to profit. Marketing is the name of the...
For any new business, solid growth is a priority. And building out a team that can sustain growth and grow with your business is tricky stuff. There’s a lot of chatter out there about growth hacking and fast tricks; it’s...
How do you improve your conversion rate when you have little to no traffic? Well, the first thing you need to know is that conventional A/B testing tools require you to have a lot of visitors. For example, with Optimizely...
Most of my readers are business owners who are heavily reliant on their biz websites to generate sales and leads. I feel really sad whenever I see their websites not converting because of the lousy on page user engagement and...
Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content,...
See how you can use the technique that doubled demand for Marriott’s services. When it comes to marketing, it’s easy for your voice to get lost in the crowd. Although they do have their place, your Facebook Ads, blog posts — or...
Augmented reality (AR) and virtual reality (VR) technology have been getting a lot of hype over the past few years.   This may be in light of Pokemon Go’s AR features and the introduction of the first VR headsets. Currently, though,...
  If there’s anything that’s become a constant in our world, it’s change and disruption. It’s a new paradigm that focuses on everything digital, underpinned by the constant churn of new technologies and strategies. Marketing is already about predicting and catering...
Due to the impact and widespread adoption of influencer marketing, Elizabeth Del Guidice and Jessica Bevilacqua from St. Joseph Communications put together a comprehensive infographic outlining the current and future trends in influencer marketing. In a recent article, Irfan Ahmad pointed...

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