One of the significant components of lead generation that we have not mentioned in specific is building credibility. When you build a relationship between the consumer and the business, it is only successful when there is trust. The business is...
  SEO began as simple landing page optimizations on desktop computers, soon evolving into more sophisticated processes that include creating engaging content and enhancing compatibility with mobile devices. Artificial intelligence has been around for a long time, but it still...
In the last decade, the growing adoption of ecommerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only...
The name of the game in business is acquiring and keeping customers. This two-pronged mission is the lifeblood on which all businesses thrive. Minus customers, there is no business. The Impact of Customer Retention Loyal customers are the biggest single avenue...
  In January, on-demand delivery app Postmates launched its first 360 brand campaign in LA. This month, they’ve taken their message to the big apple—and the creative has NYC residents saying, “I ❤️ Postmates.” Learn why this campaign connects so well...
New social networks should be designed with more thought. Here I will try to give an example on how using a sociological concept can inform the goals of a new social network. Dunbar’s number Dunbar’s number is a sociology concept that may...
  Learn the Basics of a Lead Funnel Whether you are trying to start your own business or attempting to grow an existing one, your research has doubtless inundated you with industry jargon. Certain sales and marketing terms are everywhere, but no...
We hear the term “brand” thrown into conversation right the way from our daily commute through to senior board level, but what does “brand” really mean and what have we learned throughout our journey at SYZO? Many of us (unless...
So you’re a business owner, right? Besides running your own biz are you also in charge of the accounting, finances, social media, email marketing, content creation, advertising, etc…? Sounds like the life of a business owner! Being your own boss...
Being in the startup position is fun at first, but it soon becomes a drag if no customers or sales are coming through and your dwindling budget isn't paving the way to profit. Marketing is the name of the...

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