Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1. GetResponse. Image by GetResponse.   GetResponse is an all-inclusive marketing automation tool made to truly...
When Contently launched in 2010, it was a dwarf among giants. The fledgling firm set out to help brands tell their stories more fully by ramping up high-quality content — namely blog posts and articles that didn’t sound like...
Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumer. Similar to the role demographics play in B2C campaigns, segmenting your target market by using firmographics increases the chance that...
Image credit: Shutterstock   If you’re struggling to create a sustainable business, you might be addicted to marketing. Every day seems to bring a new marketing tool that promises more traffic, more reach and more clients. The seduction is hard to resist. But more often...
Image credit: Shutterstock   Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the only way to be successful is through buying ads or paying for SEO. While both of those...
  Unless you’ve been trekking across the Sahara for the last month, the phenomenon of Pokemon Go will not have escaped you. John Hanke, whose company Keyhole, Inc. created the technology behind Google Earth and Google Maps, has leveraged these mapping...
  The breakout success of the Pokemon Go app has boosted public visibility of augmented reality (AR) and virtual reality (VR) technology. Using AR, the gaming app superimposes Pokemon images over the real-world sites where users point their phones, bringing...
Image credit: Shutterstock What if you could read minds? I'm slowly becoming more and more intrigued by neuromarketing and the science of being able to read a consumer's mind. Although, neuromarketing is nothing new. It’s been decades since advertisers, product developers...
  Content marketing seems to be the buzzword thrown around a lot by businesses today. Everywhere you turn, experts state that you must use content to build your brand. Well, that is great and all, but how do you actually accomplish...
Growing business through digital marketing from Dave Chaffey A keynote from Dave Chaffey for On The Edge Manchester giving 8 ways to review growth



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