The story of Peter Rahal, co-founder of RXBAR

“Have you ever had one of these RXBAR’s?” I asked the cashier as I was checking out.

“I actually haven’t, but man do they sell. People here love it and buy it all the time,” the cashier said.

I had just finished interviewing co-founder of RXBAR, Peter Rahal at his local coffee shop in the River North neighborhood of Chicago.

Three weeks prior, Peter and his partner Jared Smith sold their company to Kellogg’s for $600 million.

No venture capital or outside funding–just $5,000 invested by each founder.

The rest is history. Here’s what I learned from Peter. Read more at Inc.