Heavy advertising campaigns have led to questions regarding the commitment of exchanges to protecting investor funds.
Japan’s Financial Services Agency (FSA) will begin conducting thorough on-site checks of cryptocurrency exchanges in the country. The decision comes on the heels of the hack of the exchange, in which $534 million worth of the cryptocurrency NEM was stolen. The inspections are aimed at assessing each exchange’s security measures to see if their level of investor protection is satisfactory in the eyes of the regulator.
The crackdowns endured in the region are primarily led by South Korea and have recently intensified in China, creating an even bigger market share for Japan’s industry leaders. DMM Group launched its own crypto exchange in January, and has been conducting heavy advertising campaigns to gain greater traction.
Bitflyer and Coincheck alone were responsible for running over 800 ads across various media channels during a two-month span from December through January.
As Coincheck has spearheaded a multi-faceted marketing strategy, the company recently made headlines for the wrong reasons – namely the aforementioned hack.
The calls for regulation stem from the necessity to protect client funds and tokens. For comparison, funds held at a bank are generally federally insured by local governments, protecting individuals from potential behavior.
In this case, Coincheck has stated that it will compensate the theft victims to the amount of $0.81 per dollar stolen. While some of the losses were incurred by the traders themselves, it is a step forward from similar incidents in the past, in which clients were not compensated in any capacity.
However, the cryptocurrency industry remains relatively unregulated, and the current consequences of such cyber attacks fall on the investors, despite having no responsibility in the matter. The CEO of SBI Holdings, Yoshitaka Kitao, said of the hack: “The thing that makes me the most angry is that they spent money on commercials that should have been spent on their systems.”
Facebook Bans Crypto Ads
As governments analyze and prepare to manifest regulations for the industry, some companies have stepped up to assure the prevention of aggressive advertising through their channels. Last week, Facebook banned all crypto-related advertising on its networks until further notice.
The ban is inclusive of the Instagram and Audience Network networks as well, as the company combats the growing craze surrounding the high-risk investments. Facebook addressed its decision in a statement: “This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices, and enforcement will begin to ramp up across our platforms including Facebook, Audience Network, and Instagram.”