Today 82% of marketers believe that SEO effectiveness is rising. While search and SEO are not exactly as shiny as it used to be 10 years ago, it is still known to have a critical role in the unique world of the digital marketing mix. Moreover, there has been an increasing demand for qualified talent, which is making it necessary for both the present as well as aspiring professionals to master the important areas of SEO knowledge. You need to understand that it not only takes dedication but also requires a lot of time in order to become completely proficient in the various aspects of Search Engine Optimization.

Researching your audience

Earlier, keyword research used to be extremely important. It is still important but when it is done without considering the journey of the customers, it becomes short-sighted. This is why it is important that you understand your potential audience and their psychographics and demographics. You need to have proper knowledge about what is going to resonate with their personality. It does not matter if you are working for only one brand or a number of customers, you should be able to see all the business objectives and understand the target audiences, thereby making it easy to reach the goal.

Researching your competitors

Having a proper understanding of the competition is also extremely important at various phases of Search Engine Optimization. When you abide by the best practices and look inward at the business website, you will be able to lead to underwhelming results. Profiling the top websites as well as plans that are constantly capturing the attention of all the audiences that you are seeking is probably one of the most important skills that you should master. Researching your competitors requires auditing with the help of tools as well as manually for determining the ranking factors of the things that are driving the competitors’ websites. To know more, you can visit

Web analytics

The SEO professionals are normally expected to analyze their own performance. It is crucial that you have a proper understanding of the impact that your efforts and strategies have. Reporting on the efforts to the stakeholders to whom you are accountable, is also important.


You should be capable of serving as one of the most important persons on the website with the help of IT teams or web developers, in order to ensure the implementation of pixels and tracking scripts. This is one of the most important reasons as to why a proper knowledge about heat-maps, Google Tag Manager, analytics, and various important tracking mechanisms is absolutely necessary.

International SEO

International Search Engine Optimization is an important thing that most of the professionals tend to ignore, especially if they do not have focus or sites outside the home country. There might be a scope for having an international focus for the clients or your site, and in such a situation, it is important to master the basics of hosting, top level domain, hreflang tags, and how the countries and languages are known to differ for the international versions of different search engines.


Once you master all these areas, it will be easier for you to serve your clients in a successful manner.