By Erik Bullen


If you’re handing out crowns, email marketing wears it.

It’s a tactic that smart marketers rely on to drive results time and time again.

Sure, there are lots of experts, and you can try to learn something from all of them, but to save you from a wild goose chase around the internet, we’ve put together this rather attractive infographic we’ve called an Email Marketing Cheat Sheet.

It gives you the skinny on why you should do email marketing in the first place, ways to think about it, tactics for getting the best possible results and finally, in what areas you can test your theories to optimize every campaign you send!



Still the most effective means of generating awareness, building relationships and creating conversions, the medium that’s been around since the 1970s (yes, the first email was sent way back in 1971 by Mr. Ray Tomlinson on a computer half the size of your bedroom) the humble email is still an essential tool for building dialogue and establishing trust with your audience.

Since those heady days, the number of email accounts worldwide has blossomed to somewhere in the vicinity of 4 billion (give or take a few hundred million). It’s a fact that despite what people say about social media, we spend more time in our inboxes than ever, so being present there too makes perfect sense.

In 2017 if you’re in business, you have to be in email marketing. More than any other medium, it achieves the following;

  • Reach (we just told you about 4 billion email accounts)
  • Permission – if they’ve signed up, they literally WANT to hear from you
  • Conversion – by whatever metric you slice it, email is far more likely to convert!
  • Superior ROI – $38 for every $1 spent according to Campaign Monitor

In addition, once you learn how to segment and personalize your emails properly, every one you send becomes an opportunity to:

LISTEN – by paying attention to your open and click-through rates,

BE RELEVANT – by acknowledging your recipient’s profiles and interests

ENGAGE – by talking to them in the most valuable way possible.

We hope you enjoyed the infographic.

Now that you’ve read it, it’s time to action some of its insights!


About Erik Bullen

Erik is CEO of MageMail. He also mentors startups with programs such as MassChallenge and Techstars. He geeks out and writes about innovation, ecommerce, emerging tech, leadership, and SaaS.

[Source: MageMail]