Internet users are bombarded with ads on almost every app, website, and social platform. That’s why—no matter how great your digital strategy is—making an effort to meet your consumers in person can set you apart from the competition.
As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. They can also work well for gathering important customer information, such as contact details and demographic data.
Say you want to establish your company’s expertise in B2B software. Set up a conference or summit to discuss the latest trends and share your insights. Or maybe your customers love music; you can host a party or festival with exclusive product announcements and giveaways.
These events should tie into your digital marketing strategy as well. You might partner with online influencers, use Facebook ads to target local consumers, or showcase user-generated content on your social pages and website.
Marketing may be digitally dominant, but in-person events aren’t going anywhere. According to the Content Marketing Institute, 68 percent of B2B marketers use event marketing, and 36 percent say it will be the most critical tactic for their content marketing success in 2017.
To learn more about what event marketing can do for your business, check out the infographic below.