The use of augmented reality (AR) is expected to increase dramatically over the next few years. By 2024 AR products are expected to have a market value of $165 billion up 80 percent from what it is now. Many companies are jumping on the bandwagon wanting to use AR to give their customers a better experience and sell more products.
While stores are using AR, the technology can be used as part of on-line selling such as aircraft tickets. As it is now when you choose a seat you see a diagram with seats labeled. However there is no reason why AR cannot be used to let you see what the seat actually looks like so that you can see the leg room and other important facts about the seat and its location.
Another in store example of the use of AR is the AR menu generated through an app called KabaQ. You not only have the text of the menu with perhaps a few illustrations but you can see on your iPad or other device how the actual items would look on the table in front of you. The app displays the food in realistic 3D models and zoom can be adjusted and the food viewed from different angles. The appended You Tube video illustrates KabaQ.