Nilan Peiris, Vice President Growth of HouseTrip.com, walks through his five steps to get to traction:

1. Focus
2. Improving unit economics
3. Performance Marketing
4. Viral Growth
5. Hustling

 

Nilan Peiris, Vice President Growth, HouseTrip.com talks about the growth of a startup. According to Nilan, Traction is nothing more than growth and by growth he means user growth, revenue growth, as he quotes “Month on month you’re looking at 20-40%.” What happens before you hit that growth curve? There are basically two points he’s trying to explain: identifying scalable acquisition channel and your unit economics to support scaling.

In this video, Nilan wants to points out the rules of growth, how a startup becomes big, what stages a startup goes through, what it should notice and what not.

Nilan defines himself in just five words: “Strategist, technologist, marketeer & tequila drinker”