By Mohammad Ali.
Okay, so you have used many advanced technology to give your small business a competitive edge.
Now it’s the right time to focus on the main goal that most business owners ignore – your website design.
Improving your website is the key to your small business. Only 56% of entrepreneurs globally prefer searching for and acquiring new clients by using the power of internet. Improving your website design, particularly your blog can help you entice more and more clients come to you.
Here are some website improvement tips that you can use to use to make your business successful.
Follow the 80/20 Rule
The 80/20 principle was first discovered by an Italian economist in 1800s. In business context, 80/20 ratio explains products that generate profits. About 80% of your company’s products will be made from 20% of your products.
For digital marketers and content marketers, 80% of content isn’t focused on being promotional. Instead, it provides useful insights, big data, and helpful information to engage users, invite them to like, share and comment. For instance, describing how to develop a website or providing a guide to creating your own business app.
The overall goal is to offer valuable data and helpful information to readers or post something that is engaging enough that fosters a strong relationship with audience. Rather than posting some branded material or promotional content repeatedly.
Let’s take an example of Red Bull, this energy drink makers don’t use their brand logo and cans in their every single post. Their audience is more interested in exciting sports news and information they share repeatedly. They tailor their Instagram posts using this sports information.
They don’t prefer to use their product or logo in their videos, images or posts, still they get thousands of likes instantly. The other 20% of their posts are based on promotional content. These showcase services you offer, a discount offer, special sale, new product launch or anything promotional. But that doesn’t mean you can’t link back your informational posts to products or services.
You can tell your readers how your products or services can help them solving their issues they are facing in their daily lives and link to products or services. Showing your audience how your products can solve their issues is a holistic approach that can increase brand engagement and increase your chances of getting more leads.
Beautify Your Landing Pages
You can link your posts to your landing pages that will serve as an ad that you don’t need to set a monthly budget for it. Usually, a landing page is what your prospective clients will find on by clicking the ad.
But it is indeed a great idea to link your blog posts to your landing pages. This way your post doesn’t look too promotional, will provide valuable data and information and obviously link to a relevant service page or product.
For this, you have to improve your landing pages. They are easy to build and have a main goal to convert users by telling them the benefits of using a product or service. The real aim of landing pages is to provide the optimized way to increase your conversion rate. Find a professional web design agency that can improve the landing page quality, design and overall look of your website design.
Use Customers Data
Once you have a blog, landing pages and relevant audience, you can easily gather data regarding your users’ preferences, behavior and problems. You can then incorporate this information into your business strategy, product or service quality improvement and blog posts.
By collecting this type of data, you will be able to post content or news items or try a new idea on your website. This data direct you whether you are getting a return on your investment. If not, you should revise your strategy and come up with something that make your users a reason to convert or customers to become repeat customers. In short, analyzing your customer is the key to any business’s success.
In the End
By improving the design of your blog and landing pages, quality of your content, and keeping customers’ data in mind while taking important business decisions can greatly improve user experience, conversion ratio and engagement rate.