Here’s a thought-provoking hypothetical.
If you have great blog posts and no one sees them, do you really have great blog posts?
What is the internet, but a graveyard of blog posts that no one’s read? Some deserving, but others, didn’t even get a fair shot.
So what happened to these blog posts that their messages were never heard? Was it because they were lousy blog posts? Maybe. Was it because the writer never got around to telling people about it? More likely. It’s also because the people who could benefit from it most, don’t know it exists.
There are a lot of reasons why your blog posts aren’t getting the traffic you want.
The internet is full of so much useful information that it can be intimidating knowing exactly how to stand out. A lot of times, it’s not about thinking of better information, it’s about finding people who are interested in learning about your specific take on the information. The more specific you can be with your audience, the easier it will be to attract people who resonate with what you’re saying.
Go to where your audience is and plug the information you’ve created in a way that isn’t scammy, but out of a genuine desire to help.
Content promotion is where most people fail when it comes to their content marketing strategy.
We like to think that the phrase, “build it and they will come” applies to things that we create. But you have to remember just how much stuff there is on the internet.
You need to get people’s attention. Like I’m doing with this big font, but in front of your audience.
Not only do you need to get people’s attention, but you need to do it in a way that builds a relationship with them while adding value to their lives.
But before you start obsessing over vanity metrics like views, think about your “why.”
Why are you writing blog posts? Knowing what outcome you want out of your content is crucial to understanding how to promote the content you create.
Writing blog posts for the sake of writing blog posts because you think you need to is a waste of your time and resources.
Also, make sure you have a clear idea what your target audience looks like and who they are as people. You want to promote your posts to people who care about what you’re saying. So if you’re creating things that you know there is an audience for, but you do not see results, then reassess what you’re audience is interested in.
If you look at your blog analytics and feel defeated by the lack of visitors, I want to help. Here are three reasons (and possible solutions) to why people probably aren’t reading your content.
If you’re guilty of any of them, don’t worry. There are ways to get more people to read your content because as long as you have an authentic message to share, people who resonate with it, will want to read. It’s just about finding those people and putting your content in their face.
The right people don’t know it exists
I already mentioned the adage, “build it and they will come.” Well, that doesn’t apply to content on the internet. There is so much out there that sometimes you have to spoon feed your content to your audience or they probably won’t find it on their own. Especially if you don’t have an established community of followers.
Consider what platforms you’re using and if they are even the right ones. If you’re relying on social media and it’s not working. Try something else. When you’re first trying to increase traffic and find your audience, commit to one or two platforms to start. It will be easier to track your time spent versus the result you’re getting.
There’s better content out there
This is not a personal jab. It’s a testament to just how much stuff is on the internet.
If you’re relying solely on SEO to drive traffic for your posts, but there are more popular sites with higher authority than yours, you need to target a much more specific group of people or find a need among your audience that isn’t being met by the bigger sites. If you’re not doing any SEO for your content, start now.
You’re more promotional that you are value-driven.
Meaning it’s really obvious that you’re only blogging to further another agenda. There’s nothing wrong with having CTA’s and promoting other things within your blog post. But if what you’re saying isn’t benefiting the people reading it, they’re eventually going to stop coming back. And they’re not going to consider you a valuable resource the next time they’re looking for an answer.
Give as much value as you can up front before you ask for anything in return. People are far less likely to sign up for whatever it is that you’re promoting if they don’t trust you yet.
If you want to know more about ways to promote your blog posts, I go over a bunch more specific tools and examples in my free course.