The recent news of AI-powered humanoid Sophia getting a citizenship in Saudi Arabia marked a massive breakthrough in AI revolution.

Was it something someone who’ve ever expected?

Adding another fete to the saga of artificial intelligence, a recent report by Gartner has estimated that by 2020, consumers will be able to take care of over 85% of their relations without any form of human interaction.

Isn’t it promising?

With the boom in mobile application development, AI has added a whole-new chapter to redefine the theory of interaction between humans and machines. At present, amidst the formidable competition in the app industry, a large number of mobile application development companies fail to meet the expectations of their customers when it comes to loading speed, time and UX. And most of them are, therefore, losing customers due to their incompetence in delivering a pleasant user experience.

Today, users are more keen to use mobile devices for getting most of their day-to-day tasks done fast and easy. As a consequence, more and more mobile app businesses are looking to jump on the AI bandwagon to attract and retain customers with AI-powered apps.   

What, exactly, is Artificial Intelligence?

As a simple answer, AI is used to simulate the process of human intelligence by machines that encompasses reasoning, learning and self-correction. For example, Siri, Alexa, smart-sensors, chat-bots, and many such AI-powered products and services are dominating the industry by providing the finest levels of customer service.   

Making the best use of this scenario, most mobile app development companies are on their toes to enhance user experience and are looking for more ways to offer personalized  services to their customer with a please mobile app experience.

Home appliances, security systems and smart watches are connected to each other; for which AI serves as the mediator for the users to command and control the things around them.

What’s all that special about AI?

AI is in the middle of all sorts of hype, mainly since it can be used to:

  • Automate repetitive learning and discovery with deeper data
  • Adapt progressive learning algorithm
  • Add intelligence
  • Get sublime accuracy

Let’s walk through some important scenarios where AI-powered mobile applications can come handy for businesses in creating pleasant app experience for the users.

1.Personalization capabilities

The AI expansion in the mobile application industry has enabled developers to drastically replenish the existing UX of their app. With AI, volumes of data is available to inform us about the interests, dislikes, buying behaviours, etc. of a customer. AI can help you understand consumer behaviour in just a matter of minutes and provide detailed analytics as well as insights into user preferences.

AI-powered apps are nowadays being developed to simplify the lives and day-to-day tasks of the consumers. When we talk about eCommerce, merchants use smart apps for gaining deep insights about that customer’s likes, dislikes, and general buying behaviour. Understanding the customer better helps the retailers in providing them personalized contentm coupons, discounts, deals, etc. through various means such as email newsletters and push notifications.

Providing more and more personalization helps an eCommerce store multiple sales and drive several other benefits such as app engagement, app retention, and increase ROI.

2. Improved predictive reply

Predictive reply refers to the communication between a device and the user where Artificial Intelligence understands the message sent by a user and provides a precise reply.

It works in the following 3 steps:

  1. Important information is extracted from available data
  2. AI technology sets the data in an order to identify the pattern
  3. Precise outcome is predicted

For example, the Gmail app by Google recently rolled out a new feature called Smart Reply by utilizing artificial neural networks for sending relevant responses to the email conversations.

Smart Reply uses machine learning technology to analyze the email messages and, accordingly, recommend quick, brief email messages that the user would like to send.

Predicting appropriate replies helps in delivering quick responses which helps businesses resolve customer queries in less time. In addition, AI-powered chatbots interact with humans in the most natural manner to provide them a pleasant user experience.

3.Voice-based search

The days are not far when your car would be searching YouTube to play videos that might be of your interest to soothe your senses during a long, tedious journey; you dining table would be your voice-automated search bar; and a night lamp would be telling you how to shop for the best light bulb.

The days aren’t far when the world would be like : you won’t have to waste  even a fraction of your energy to get your day-to-day tasks done. All you’ll have to do is turn towards any device or object and speak whatever you are in quest of.

Technology giants such as Amazon have already introduced voice-based, AI-powered mobile app solutions like Alexa to work as your personal assistant and things for you. Alexa has been used in devices like the Amazon Echo and Echo Dot.

For example, you can ask Alexa to book a table at your favorite dining spot and Alexa will do it for you by asking your preferences.

As per a ComScore research, more than 200bn searches will be done per month by 2020,  making voice search a $50+ billion market opportunity.

Isn’t that amazing?

With the rise in demand, more voice usage information and analytics will be available. Also, improved and more precise algorithms will improve the accuracy of speech recognition.

4.Superior content quality in less time

AI is drastically transforming different industries around the world by collecting massive volumes of data across different platforms, including data warehouses, data management platforms, data lakes and several other repositories of structure as well as unstructured data.

The data collected can prove instrumental in enhancing business intelligence and facilitating more preciseness in content designing.

In addition, it assists the search engines to provide more appropriate results to the users for their search queries. As search engines can smarter, these strategies are surely impressive and have a great potential as long as they use white-hat techniques getting better ranks in search engine result pages.

Some of the main factors such as the tone of writing, content USP and uniqueness are vital for every enterprise. And that’s another way AI can change the game by helping businesses create effective and fast content, articles, summaries, ads, blogs and all types of promotional materials using the data fed to it. As long as high-quality data is fed to AI, it can surely simplify and speed up content creation.


The increasing adoption of artificial intelligence by leading custom software development companies has transformed the user engagement and overall business growth.

AI helps businesses:-

  • Collect and store information by analyzing user preferences and behaviour
  • More accuracy in finding user location
  • Multiply revenue with user-friendly user interface
  • Improve user engagement through improved involvement

Alexa, Cortana, Siri, etc. are some of the leading products rolled out by the big boys of the industry, and have drastically revamped the way user communicate, live, and get more done in less time. In-a-nutshell, AI has tremendous potential improve mobile apps and increase app retention.