Netflix has become the king of online stream and continues to increase their numbers of subscribers every year. This infographic from Frame Your TV looks at how they use big data to improve the usability of their platform.
Netflix needs big data to help you find something to watch every time you visit the website or app. As early as 2006, Netflix offered a prize to the group who could come up with the best algorithm for predicting how people who like a movie based on how they rated another movie. Although the winning algorithm has been revised many times since, the key elements of it remain the same. Netflix estimate that its algorithms save $1 billion every year in customer retention.
Netflix spend a lot of money ensuring that you find something to watch every time you visit the website to ensure that you never cancel your subscription. Check out the full infographic about how Netflix uses big data now.