Author Jill Schiefelbein chats with Peter Shankman, founder of Shank Minds Masterminds and podcast host of Faster Than Normal, about how to best communicate with your audience.

If you want to be a brand ambassador or a brand influencer, or want to understand how having an audience can help grow and lead your business, this is for you.

  • Why is having an audience a privilege and not a right, and how do you need to change your communication based on this?
  • How do you select which brands you decide to use your influence for?
  • How do you figure out how to best communicate with your audience?