Becoming a thought leader starts with having a passion. If you haven’t found what you’re passionate about, then you might as well give up now. It will take time, effort, and ingenuity. If you are ready to put in their hard work though, then it may be one of the most rewarding things you ever do. Being a thought leader is an opportunity to stand out and influence others for good. Your thoughts and opinions will help professionals improve their businesses each day. Here are some tips to get started as a thought leader in your community:
Finding your passion
First off, where do you have experience? Have you found topics within your industry that really inspire you? What subjects do you consider yourself an expert on? These questions should help you discover what your passion is. Your passion should excite and motivate you. You should find yourself wanting to share information about this topic with any opportunity you get. Once you have found something that you’re really passionate about, it’s time to research it.
Do your homework
These next few steps you will repeat over and over again to become successful. Begin researching your chosen area of expertise and brainstorm what specific subtopics people would be interested in. If you can’t drive interest for a topic, then it won’t ever reach popularity. Try using Google News, finding ebooks, and established authorities on the topic. Keep record of every source and statistic you find so that your works can have more authority.
Publish your findings
This can happen in many ways. If you have official research, you could use a white paper template. If you have easily digestible thoughts and findings, then maybe you should use some email newsletter templates. A higher frequency of content would also be better with an email newsletter and can build up a nice following for you. White papers are typically more substantial and professional. Quality of content and design are both important. Never let either one falter because they both are the crutches of your personal brand. For becoming a thought leader, branding is everything.
Interact with the community
A thought leader is never just a one-way communicator. While later on they may give presentations in front of large audiences, they always maintain great relationships with their followers. The community is a great place to find more research, gather feedback, and bounce ideas off of. You can interact with your community by starting a blog with a comment section, posting on LinkedIn and other social media, or offering Q&A sessions.
Time to get started
Repeat all of these steps and continue to have fantastic content. Be wary of trends and new research. Don’t be afraid to share crazy ideas or test the boundaries of innovation. Be as much of a listener as you are a speaker. Whether you’re a thought leader in front of thousands or a thought leader in a group of twenty, you’re making a difference. Continue to share your passion and others will begin to follow. Being a thought leader isn’t always a paid job, but it is always a fulfilling one.