Communication plays a critical role in the success and development of a venture. It involves the flow of information among employees, distributors, business associates, and consumers. Businesses are using technology to speed up the flow of information or communication among these parties. It presents them with tools such as mobile phones, email, internet, and visual communication to facilitate the flow of information among its stakeholders. Technology has revolutionized workplace communication and enabled the sales department to improve negotiation training. It has made workplaces more efficient and increased their productivity drastically. Below are ways technology has transformed business communication.
Improved Level of Security
In the past, businesses would store piles of files and documents in a safe or locked safety cabinet. However, technology now allows enterprises to save up to thousands of confidential records and data, encrypt them, and store them on an external hard drive, single PC, or cloud drive. With reliable malware software, enterprises can protect their drives from hacks, and appropriate departments can access these sensitive documents and share among one another quickly and effortlessly while keeping every file secure.
Technology in business communication can help an enterprise to increase its efficiency significantly. In the past, it was tedious and could take a while to get an impression by putting a credit card under a carbon paper. However, with today’s technology, users can swipe their credit cards through a card reader to complete a transaction. Companies also use computers to process data; thus, enabling them to work faster than ever and smoothening their workflow.
Quick Access to Information
Another technology that has revolutionized business communication is the internet. Accessing the information you have been looking for has never been faster or easier than with the internet. No company doesn’t rely on the internet in today’s digital era. Today, having access to the internet is as important as having any other asset, because it allows quick access to information while at work. Access to the internet can help broaden your knowledge base and make it faster easier to submit work reports.
In the past, it would take ages for a worker to pass a message to the boss because they only had one communication option, sending handwritten letters. It was not easy to reach out to the boss especially when he or she was busy traveling for meetings or undertaking other projects. The average response time could have been weeks or months. However, technology gives workers the opportunity to communicate through platforms such as FaceTime, Skype, messages, and email within seconds from any part of the world.
Businesses would in the past use typewriters to write their reports. You had to do it with a lot of care to maintain the quality of your papers. However, nowadays computers feature software such as Excel, PowerPoint, and Word, which allow enterprises to make their reports more visually appealing. The software also enables business owners to correct mistakes as many times as they can without restarting their computers or worrying about the quality of the paper.
Improved Customer Relationship
Over time, technology has not only improved the way business owners interact with their employees but with clients as well. Potential customers can now contact companies through their social media accounts or official website, and such a fluid flow of information allows any business to solidify its relationship with customers. Technology has made customer retention and loyalty more popular than ever. Of course, every company wants to keep its brand’s image intact, and they can now capitalize on social media to interact with their clients at any time. Brand developers can also leverage their social media presence to keep tabs on the perception about their brand and seek answers on how to improve their reputation. The fluid flow of feedback allows companies to tailor their end products perfectly to meet the needs of their target audience before launch.