As part of her degree program, Haney created a five-piece collection of essential activewear, and Outdoor Voices was born. The brand’s memorable name “comes from when you’re little and your mom’s like, ‘Use your indoor voice,’ ” Haney says. So far the workout-apparel company’s minimalist, technical aesthetic and digital-first strategy have earned it over $8 million in venture backing, with the most recent round led by General Catalyst Partners of Cambridge, Mass. Despite her high-profile investors, Haney says funding didn’t come easy; her team met with, and was turned down by, some 70 investors. She adds: “I don’t have experience on my side, but I have persistence.”