Bestselling author Seth Godin explains why even massive inventions like the car and printing press weren’t ready for the marketplace when they first launched.

“You will never be ready,” Godin says. “You should be prepared, but you will never be ready. Because what it means to be ‘ready’ is that it [your business idea] is going to work. When Gutenberg launched the printing press . . . 94 percent of the people in Europe were illiterate. So, it was a stupid time to launch the printing press.

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