Don’t let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business decisions.
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No one does personal branding better than Lady Gaga. Her Super Bowl halftime performance, while not as brazenly political as some would have expected, still showcased everything that helped build her rabid fan base: outrageous costumes, magnetic stage presence, breathtaking vocals and a dash of social commentary.

As a strategic communications professional and business leader with more than 20 years of experience, I’ve come to appreciate the importance of curating a strong personal brand — particularly when you’re still in startup mode.

Read more at https://www.entrepreneur.com/article/292190