Do it right and pop! will go customers’ expanded awareness of your brand.

Over the past five years, pop-up shops have gained a lot of popularity. Not only are more businesses trying their hand at these one- or two-day events, but customers are responding in a very positive fashion. But before you start planning your own pop-up shop, make sure you’re ready for the marketing side of things.

Why pop-up shops?

As the name suggests, pop-up shops are temporary retail establishments that emerge for a few hours, days or weeks on street corners, in malls and at major public events. The goal of a pop-up shop is to create a new touch point with customers and engage with them in a unique way without having to fully invest in a new store or location.

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