Even with the rise of social media and other cutting-edge web 2.0 marketing platforms, blogging can still form the basis of a successful internet venture.
It’s a low-cost (your startup costs could be basically zero), low-risk way to start an internet business. You don’t need any special equipment, tech knowledge or internet marketing experience and you don’t even need to be a professional writer. In fact, sometimes you don’t need to write much at all to have a blog.
Picking your blog niche.
As with any online business, figuring out which market you want to be in is a vital part of being successful. Basically, you want to be in a niche where there are actual customers that are interested in the topic or topics you are writing about, otherwise nobody will read your blog. In the best-case scenario, your niche will also match up with something you have an interest in, which makes running the blog that much easier and more fun too. It won’t seem like work.
Niche research involves keeping an eye on the news and trends through news websites and social networks such as Facebook. What are the products or activities that are on everybody’s mind now?
Yoga is big. So is weight loss. Stock trading services. Alternative health remedies. There are a ton of hot niches out there. You can also scan Amazon and eBay bestseller lists to see what types of products people are voting for with their wallets.
You can also use Google for research. First, use its keyword planner tool to find out web traffic for keywords related to your niche. If there is not much traffic for a certain topic (less than 1,000 searches per month), it’s probably not a good niche to be in. You can also just do regular old Google search for keywords related to your niche. If there are a lot of websites and blogs in the results — that’s a good thing! That means there is a ready market of people interested in that niche. Read more at https://www.entrepreneur.com/article/288387