Imagine yourself right at the gate of a commercial building, consider a restaurant for example. Somebody opens the door for you, help you find a place to sit according to your requirement, get you the menu card and finally help you place your order.
Good or delayed service and whether you liked the food or not is totally a different genre, as it largely depend upon the staff capability and the resources available with the restaurant owner.
The first 4 steps mentioned above is technically onboarding; the purpose of which is to make you feel comfortable by providing assistance to create a sense of belonging.
Onboarding is central to businesses, because when a visitor has reached your doorstep, it means they have shortlisted you from the pool of your competitors, and now without wasting a minute, you have to make them feel confident of their choice.
Mobile Apps are similar to commercial stores, so the onboarding process should be integral to it.
No matter how tech-savvy your customers are, mobile onboarding process is a simple gesture of assistance that can prevent users from feeling lost, while also boosting their confidence on application. Here are 3 types of mobile app onboarding design you can apply to increase the users’ confidence after successful installation of your app:
1. How to Use the App Onboarding
This function-oriented onboarding helps the users to explore the features of applications thoroughly. Once they learn to perform certain actions, they can confidently use the application as per their need. For gaming apps, this kind of onboarding is necessary, as it allows the user to understand how to play the game.
2. Showcase Onboarding
This is generally an information-oriented onboarding that helps the audience to navigate through the application and explore what they can do with the app. The key purpose to plan this tour for us users to make them aware about the functions and features of mobile application. This type of onboarding is more suitable for the platform based apps like News apps and so on.
3. Value Onboarding
Value based onboarding creates as much value for users as for you. This type of onboarding is usually for getting permission requests from the users. The benefit is you get the data which is required for the proper functioning of the app, while user can use the application with all its features and functional benefits. Value based onboarding is suitable for travel or commercial store based mobile applications.
Your argument to do away with the mobile app onboarding process? That it is similar to software licensing agreement that nobody reads completely (some may read, generally at the time of lawsuits, but then you see, how useful is that software licensing agreement, which you simply click without reading and move ahead), but NO it is not. Not everybody uses the skip the button.
The difference in the interface and unfamiliarity to technology can create confusion. You cannot expect all your users to intuitively navigate the app and reach where they want to. When a user successfully installs your mobile application, you get the chance to create a first impression that not only is appealing, but beneficial too-in retaining the user by ensuring a seamless user experience.
But remember, your Onboarding Process must NOT act as a roadblock.
Mobile App onboarding should be smooth and quick. If you have hired a mobile app development company to design an onboarding process for your mobile, make they are not overdoing it. The purpose of the process is to give a friendly feeling and a helping hand. Here, make sure that onboarding is not deterring the users to do what they want. Below are the 3 tips you can apply to your onboarding strategy.
1. Keep it short and quick
By keeping it short and quick, you will be reducing any friction that onboarding might create between your application and users. Try to make it engaging, attention-grabbing and end it quickly.
2. Don’t bombard the user with information
Too much information will not only bore the users, but also test the patience of the tech-savvy mobile application users. Give the information in short and crisp sentences, while keeping a friendly tone. Use visually appealing symbols or images that grab the attention of the users and encourage them to complete the process.
3. Let the Users Move Forward
Allow your disinterested users to move forward. Create an onboarding design that does not neglect the abilities of the tech-savvy users, but also help new user to navigate the mobile app and get useful information.
The Final Thoughts
Onboarding process is a great way to introduce the features and functions of your mobile app to users and establish a friendly connection with the users. You can write to me at [email protected] to know more about onboarding process design and how it can help your business.