Scale Model, the betaworks-backed marketing platform for better audience targeting, has today announced the launch of its fully-baked V2.
Scale Model hooks into the Twitter Ads API to help brands and influencers better understand their audience, and the way that their own follower community, or sub-communities, interact with one another.
Upon the initial launch, Scale Model was building out community models for brands manually, which could take up to 48 hours, depending on the complexity. Today, however, the company is launching a fully self-serve product, where individuals and brands alike can not only track and understand their audience, but run flexible campaigns around that data.
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