The Shredz CEO explains how he built his company and how he has shouldered the responsibility for it.

 

Hopefully, your business never has to deal with scandal. But, how would you deal with it if it ever does?

In this video, Entrepreneur Network partner Gerard Adams sits down with Shredz CEO Arvin Lal to talk about how Lal built his exercise supplement company — how he built a brand and customer trust. Then, Lal and Adams talk about what happened when one of Shredz’s influencers photoshopped pictures of himself to exaggerate his own fitness level.

How has Shredz recovered from the controversy and criticism? What can you take aw[ay from the company’s success and struggles?

[Entrepreneur]