Snapchat has launched a new platform, Lens Studio, to allow users to create their own augmented reality Lenses. (Photo courtesy of Snap Inc.)
STATEN ISLAND, N.Y. — Snapchat is now allowing its users to design their own augmented reality images to share with the world.
This week, Snap Inc. launched Lens Studio — a free desktop app for Windows and Mac with easy-to-use tools to design your own interactive augmented reality Lenses.
“With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse,” the company announced Thursday.
Augmented reality refers to the overlay of digital images onto the real world as viewed through the screen of your phone.
The software has been simplistically designed to accommodate everyone from amateur 2D animators to experienced 3D animators and coders.
After you finish your Lens, you’ll be given a special QR code that you can share with anyone, allowing them to unlock your unique Lens.
Snap Inc. says it will monitor all created Lenses to ensure they do not depict violence, weapons, nudity, profanity, hatred, stereotypes, bullying, threats, hashtags or usernames.
Lens developers retain ownership rights over their Lenses, but grant Snapchat the right to use them.
Snapchat is no stranger to allowing users to create their own content, having instituted a similar user design option in the past with Geofilters, location specific filters for your photos and videos.
“We’ve seen how much more fun Geofilters have become since first inviting the community to create their own three years ago — and can’t wait to see what you build with Lens Studio!,” the company said.
Click here to download Lens Studio for free.
For more information on the Lens Studio platform, visit the Snap Inc. website.