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The Importance of Firmographics for B2B Marketing

Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumer. Similar to the role demographics...

The Future of B2B Marketing

The Future of B2B Marketing eBook - MPB2B Forum from TopRank Online Marketing 31 predictions on the future of B2B marketing from...

5 tips for high-performance B2B marketing in 2015

Image Credit: Pixabay - Source: VentureBeat. As marketing plays an increasingly important role in any business-to-business (B2B) organization’s growth, the CMOs who focus on the areas...

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