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How a Lack of Emotional Intelligence Kills Your Personal Brand

CREDIT: Getty Images     It's about learning to see yourself the way others see you. In business, perception is reality. That's why building your brand is so vital--and...

7 Types of People Who Could Sink Your Brand

Image credit: Shutterstock When you develop an idea into a business, get paying customers and deliver on your offer, it’s easy to think you’re safe....

The 4 Essentials to Building Your Brand on Social Media

  Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause,...

How Should I Handle Negative Online Reviews?

What should I do about complaints that come in the form of negative online reviews that are somewhat permanently out there? A lot of...

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for...

Build a community around your organization. Tell your company's stories. Humanize your brand. Contrary to popular belief, this is all bad advice. If you're staring at...

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