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Why Humans See More Colors than Dogs, but Fewer than Birds...

  “In the nineteenth century, with Maxwell’s Synthesis of the Laws of Electricity and Magnetism, physicists started to realize that what we perceive as light...

The power of colour in branding

This bold and beautiful infographic delves into the psychology of colour in brands.     There's no question that colour has a major impact on the branding...

How do colors affect purchases?

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal...



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