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How to Grow Your Business in 30 Days

A business is similar to a plant when it comes to growing and flourishing. You’re either adding to its growth by watering it and...

5 Proven Ways to Attract More Customers to Your Small Business

If you’re running a small business, you already know that your customers are the lifeblood of your organization. A steady stream of customers allows...

Service recovery: Turn unhappy customers into loyal fans

Zero defects is attainable in manufacturing, but not in service delivery systems. You add the components at the right places in a standardized process and...

How Most Startups Totally Ruin Their First Interactions With Customers

Here are four ways to avoid making promises you can't keep to customers you don't want.   The first interaction with a customer is hard, and...

Inside the Mind of Your Buyers

By Jane Porter / Entrepreneur No two customers are the same. To a small-business owner, that truism means paying close attention to what motivates people...

Becoming Twitter: A Beginner’s Guide To User Acquisition

In 2006, Twitter was just a small micro-blogging startup. In 1976, Apple was just a few friends building computers. In 2005, Box was just...

18 Resources to Help You Become Amazing at Acquiring New Customers

  An effective user acquisition strategy is the holy grail for many marketers, whether it be a mix of channels that generate a constant flow...

How to Repel the Wrong Customers — and Attract the Right...

Image credit: Shutterstock Most businesses focus on converting prospects into customers. But it’s just as important to determine who is not a good fit for...

The Unexpected Benefits of Doing the Unexpected

Image credit: Charlotte | Flickr Returning home from an international business trip I struck up a conversation with the guy seated next to me. Turns...

Your Marketing Is Chasing Customers Away! Here's Why.

Image credit: matt.gleeson.74 | Foap.com By Jurgen Appelo. Imagine I sent you this message on LinkedIn: Hi, my name is Jurgen Appelo. I give keynote talks at...



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