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The Brand Value of Influencer Marketing

Due to the impact and widespread adoption of influencer marketing, Elizabeth Del Guidice and Jessica Bevilacqua from St. Joseph Communications put together a comprehensive...

Influencer Marketing: What Is It and How Can It Help You...

With new rags to riches stories filling your Facebook feed every day, it’s hard to believe that more than 50% of startups fail in...

The Future of Influencer Marketing

As technology seems to increase even more rapidly, more apps and social media sites are being created and more brands are moving for advertising...

The Good and Bad of B2B Influencer Marketing

  In July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze...

What is your ROI (Return on Influence)?

What is your ROI (Return on Influence)? I was fortunate enough to listen to Brian Solis speak last month. He was sharing his views...

A Guide to Paying Influencers on Social Media

Image Source: B3NET Inc. Influencer marketing is netting social media movers and shakers some big bucks, and nearly half of brands expect to ramp...

How to Conduct an Effective Influencer Outreach Email

“Influence will lead marketing efforts by 2020. It’s the most effective form of “advertising” there is, and when coupled with a solid content strategy,...

How to Leverage Influencer Marketing | Neil Patel

Have you heard about Beats by Dre? Well if you haven't you have probably seen celebrities wear their product. Beats by Dre did extremely well...

Launch A Successful Instagram Influencer Campaign

By Tommy Wyher Influencer marketing is a hot buzzword these days, and for good reason. It leverages the power of people in all niches and corners...

How Poshmark Creates Loyalty Through Influencers

Poshmark is an app-based e-commerce platform that allows consumers to buy and sell clothing. In this video from Shoptalk, Poshmark's Founder and CEO Manish...

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