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The Step-by-Step Guide to Google Ads in 2019

Google Ads is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is...

How to Use Twitter for Your Content Strategy. The Ultimate Twitter...

By Paul Simmons As a content writer and marketer who works for a SaaS business, for the last few years I’ve been trying to find...

Steve Jobs talks marketing strategy in an internal NeXT video (1991)

Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS: 01:00. Target market 07:30. Competition 08:27. Customer needs 14:11. Unique Selling...

How Event Marketing Can Boost Your Content Strategy

Internet users are bombarded with ads on almost every app, website, and social platform. That’s why—no matter how great your digital strategy is—making an...

Adjusting Your Marketing Strategy for Wearable Devices

Adjusting Your Marketing Strategy for Wearable Devices   As business owners, it is important to remain informed about future competitive opportunities and ongoing trends. So what’s...

3 Marketing Strategies That Will Surely Sink Your Startup

Image credit: Stephen Swintek   Do you like when other people prove you wrong? I think it's probably safe to say that most people don't like to be...

Which Marketing Strategies Should Your Startup Focus On? [INFOGRAPHIC]

For new startup to succeed you need to market it. But how? There's a mile-long list of internet marketing opportunities for startups - from...

The Science Behind High-Converting Websites

Image credit: Shutterstock   If you're a business owner with a world-class product, a solid marketing strategy and the perfect price point to make the product...

Where & How do Top Startups Get Their Links?

As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other...

10 Types of Visual Content Your Company Should Be Creating

  You’ve probably already heard by now that visual content is a must for your content marketing strategy, no matter what industry you’re in. This...

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